Posts Categorized: Copywriting

Building your business: identifying your target audience

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How much do you know about your customers? Many small business owners  avoid defining their target market because they don’t want to exclude potential customers.We understand, and we know it’s not an easy task. But knowing your audience is a crucial element of branding, writing and communication, and it’s equally important for business development. Identifying your target market… Read more »

Crafting a Brilliant Brand Story

Crafting a Brilliant Brand Story

What is storytelling, anyway? It’s a Thursday night, 11.30pm. You’re curled up on the couch and have been for the past two hours reading. The bulb in the lamp closest to you isn’t giving off quite enough light to read comfortably and your eyes are strained. You shun the thoughts of getting up to turn on the main… Read more »