Posts Categorized: Brand Language

The Business Case for Content

The Business Case for Content_cover

We know you have some burning questions about online content. The main thing you may be wondering is ‘how on earth can putting a few updates on Facebook or Twitter actually generate sales?’.   We’ve written this brief to help clarify a few areas that can be confusing around social media. We’ve interspersed psychology with… Read more »

Personal Branding: What does your social media say about you?

personal_branding_Five _Sketch

  The digital space has opened up a whole new world for recruitment, job-seekers and the self-employed.  They want to stand out.   For potential opportunities, to raise their profile through LinkedIn, Twitter and Xing or to just plain old find their voice. Self-promotion has always been a necessity in different guises.  But now with social media platforms galore,… Read more »

Crafting a Brilliant Brand Story

Crafting a Brilliant Brand Story

What is storytelling, anyway? It’s a Thursday night, 11.30pm. You’re curled up on the couch and have been for the past two hours reading. The bulb in the lamp closest to you isn’t giving off quite enough light to read comfortably and your eyes are strained. You shun the thoughts of getting up to turn on the main… Read more »