Posts Categorized: Branding

Leveraging the skills your team already has to maximise sales and performance:
Our work with Technical Network

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We featured in Technical Network’s latest newsletter where we talked about how our work with the organisation served as a basis to increase sales. As human beings, we’re natural communicators. We can’t not communicate: it is a way of being. Our fundamental ability to communicate sounds like an asset, but it also presents many businesses…

The Business Case for Content

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We know you have some burning questions about online content. The main thing you may be wondering is ‘how on earth can putting a few updates on Facebook or Twitter actually generate sales?’.   We’ve written this brief to help clarify a few areas that can be confusing around social media. We’ve interspersed psychology with… Read more »

Personal Branding: What does your social media say about you?

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  The digital space has opened up a whole new world for recruitment, job-seekers and the self-employed.  They want to stand out.   For potential opportunities, to raise their profile through LinkedIn, Twitter and Xing or to just plain old find their voice. Self-promotion has always been a necessity in different guises.  But now with social media platforms galore,… Read more »

Rebecca’s Journey

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Our very own Rebecca Wheatley has had the opportunity to write a great post for Global People Transition on what made her move to Switzerland and start her very own business. Many thought it was crazy, few thought she would succeed. Thanks to the support of The Impact Hub Zürich, friends and colleagues, Rebecca has… Read more »

Communication Strategy: Getting Buy In

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    This a guest post by Rebecca for MyImpact, as part of their work on Social Intrapreneurship in corporate organisations.  You can see the original post here.  MyImpact grows conscious leaders and mindful organisations through meaningful careers, social intrapreneurship and responsible leadership.   Communicating your vision & getting buy in – The journey of a… Read more »

The Evolution of Five.

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We’re tired of seeing the same old thing, over and over. The interesting thing about creativity, is that anyone can do it.  It’s about ideas, of course.  It’s about innovation.  Discovery. But more than anything, it’s about process.  Building on what you have.  Execution. In the ‘creative space’ these words can cause a seizure.  Where’s… Read more »

Building your business: identifying your target audience

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How much do you know about your customers? Many small business owners  avoid defining their target market because they don’t want to exclude potential customers.We understand, and we know it’s not an easy task. But knowing your audience is a crucial element of branding, writing and communication, and it’s equally important for business development. Identifying your target market… Read more »

Crafting a Brilliant Brand Story

Crafting a Brilliant Brand Story

What is storytelling, anyway? It’s a Thursday night, 11.30pm. You’re curled up on the couch and have been for the past two hours reading. The bulb in the lamp closest to you isn’t giving off quite enough light to read comfortably and your eyes are strained. You shun the thoughts of getting up to turn on the main… Read more »