Posts Categorized: Research

Personal Branding: What does your social media say about you?

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  The digital space has opened up a whole new world for recruitment, job-seekers and the self-employed.  They want to stand out.   For potential opportunities, to raise their profile through LinkedIn, Twitter and Xing or to just plain old find their voice. Self-promotion has always been a necessity in different guises.  But now with social media platforms galore,… Read more »

Communication Strategy: Getting Buy In

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    This a guest post by Rebecca for MyImpact, as part of their work on Social Intrapreneurship in corporate organisations.  You can see the original post here.  MyImpact grows conscious leaders and mindful organisations through meaningful careers, social intrapreneurship and responsible leadership.   Communicating your vision & getting buy in – The journey of a… Read more »

Building your business: identifying your target audience

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How much do you know about your customers? Many small business owners  avoid defining their target market because they don’t want to exclude potential customers.We understand, and we know it’s not an easy task. But knowing your audience is a crucial element of branding, writing and communication, and it’s equally important for business development. Identifying your target market… Read more »