Posts Categorized: Audience

The Business Case for Content

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We know you have some burning questions about online content. The main thing you may be wondering is ‘how on earth can putting a few updates on Facebook or Twitter actually generate sales?’.   We’ve written this brief to help clarify a few areas that can be confusing around social media. We’ve interspersed psychology with… Read more »

Small Business: Is It Worth It?

Small Business

Photo credit: Pixabay Working with small businesses makes you stronger. They may not be the most overtly appealing customers. But they are the most discerning. Small business owners are difficult to manage. They are as close to as business as any employee can ever be.  They have the most at stake, the clearest attention to… Read more »

Personal Branding: What does your social media say about you?

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  The digital space has opened up a whole new world for recruitment, job-seekers and the self-employed.  They want to stand out.   For potential opportunities, to raise their profile through LinkedIn, Twitter and Xing or to just plain old find their voice. Self-promotion has always been a necessity in different guises.  But now with social media platforms galore,… Read more »

Communication Strategy: Getting Buy In

IDEA COMMS

    This a guest post by Rebecca for MyImpact, as part of their work on Social Intrapreneurship in corporate organisations.  You can see the original post here.  MyImpact grows conscious leaders and mindful organisations through meaningful careers, social intrapreneurship and responsible leadership.   Communicating your vision & getting buy in – The journey of a… Read more »

Building your business: identifying your target audience

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How much do you know about your customers? Many small business owners  avoid defining their target market because they don’t want to exclude potential customers.We understand, and we know it’s not an easy task. But knowing your audience is a crucial element of branding, writing and communication, and it’s equally important for business development. Identifying your target market… Read more »

Crafting a Brilliant Brand Story

Crafting a Brilliant Brand Story

What is storytelling, anyway? It’s a Thursday night, 11.30pm. You’re curled up on the couch and have been for the past two hours reading. The bulb in the lamp closest to you isn’t giving off quite enough light to read comfortably and your eyes are strained. You shun the thoughts of getting up to turn on the main… Read more »