For most of us, it’s a pretty difficult to conceive how we’d manage our personal lives and all the things we do, without email, Google, social media and the abundance of data we have at our fingertips when we need it, 24/7. When you go a step further and imagine trying to run your business… Read more »
image credit: mkhmarketing.wordpress.com Now that we’ve discussed the merits of using Twitter to drive business, we’ll move on to some basic but key ingredients to help you hit the ground running and make your Twitter account shine. We’ll look at things to consider when setting up your user profile, how to “follow”, cover best times to… Read more »
image credit: mkhmarketing.wordpress.com So you’ve heard of Twitter. Maybe you’ve signed up for an account to see what all the fuss is about. You’ve chosen a username (a ‘handle’ in Twitter-speak), followed a few people and maybe a few of them have followed you back. Then what? Well, for most small business owners, next comes creeping… Read more »
We featured in Technical Network’s latest newsletter where we talked about how our work with the organisation served as a basis to increase sales. As human beings, we’re natural communicators. We can’t not communicate: it is a way of being. Our fundamental ability to communicate sounds like an asset, but it also presents many businesses…
Photo credit: Pixabay Working with small businesses makes you stronger. They may not be the most overtly appealing customers. But they are the most discerning. Small business owners are difficult to manage. They are as close to as business as any employee can ever be. They have the most at stake, the clearest attention to… Read more »
The digital space has opened up a whole new world for recruitment, job-seekers and the self-employed. They want to stand out. For potential opportunities, to raise their profile through LinkedIn, Twitter and Xing or to just plain old find their voice. Self-promotion has always been a necessity in different guises. But now with social media platforms galore,… Read more »
This summer has been a big summer for us at Five Brand. We have participated in different programmes throughout the UK and Switzerland in order to build our skill set. Overall, it’s been some pretty inspiring stuff. Rebecca has been asked to write a short reflection for Success Network about what it’s like to build… Read more »
Joanna Hafenmayer’s work will always be a subject close to my heart. We met by chance through the Impact Hub Zurich, when I sent a shout out to small business owners and start ups to see how they saw communication as part of their business strategy. Joanna was the only person to respond. This… Read more »
Copywriting is something that a lot of small business owners would say they’re pretty good at. After all, we all took English at school and the grammar and spell check tools are our best online pals. Simple, right? Yes – except there’s a distinction between being able to put words on a page and being… Read more »
This a guest post by Rebecca for MyImpact, as part of their work on Social Intrapreneurship in corporate organisations. You can see the original post here. MyImpact grows conscious leaders and mindful organisations through meaningful careers, social intrapreneurship and responsible leadership. Communicating your vision & getting buy in – The journey of a… Read more »
Business Model You – the name makes sense when you really think about it. The idea is that you treat yourself as you would treat a business project or offering you were working on. Look at your audience. What you offer. What you get in return. Obvious? It’s much harder when it… Read more »
More and more, we hear about women in business. Be it leadership or entrepreneurship, there’s a host of content and events out there about women and their endeavours. However, there are not so many options to do something that reaches an audience more diverse than just other women, and that goes beyond discussions around flexibility and work/life balance. A Man’s… Read more »
We’re tired of seeing the same old thing, over and over. The interesting thing about creativity, is that anyone can do it. It’s about ideas, of course. It’s about innovation. Discovery. But more than anything, it’s about process. Building on what you have. Execution. In the ‘creative space’ these words can cause a seizure. Where’s… Read more »
How much do you know about your customers? Many small business owners avoid defining their target market because they don’t want to exclude potential customers.We understand, and we know it’s not an easy task. But knowing your audience is a crucial element of branding, writing and communication, and it’s equally important for business development. Identifying your target market… Read more »
What is storytelling, anyway? It’s a Thursday night, 11.30pm. You’re curled up on the couch and have been for the past two hours reading. The bulb in the lamp closest to you isn’t giving off quite enough light to read comfortably and your eyes are strained. You shun the thoughts of getting up to turn on the main… Read more »